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Variety reports on "The Grinch" World Premiere15 Nov 2000
Excerpt from Army Archerd's Variety column:
źNo biz like snow biz: Universal launched the holiday season early on Wednesday with its gigantic premiere of "Dr. Seuss' How the Grinch Stole Christmas" at the Universal Amphitheatre and (with your permission, Dr. Seuss) a Wholiday bash for 5,000 guests in a giant tent on Universal's CityWalk parking lots.
There was snow along the Grinch green carpet for fans to snowball fight; at the picture's finale, snow fell from the Amphitheatre heavens on guests as they departed for the party. I've emceed some huge Hollywood (and N.Y.) premieres, but this certainly ranked among the biggest -- and most spirited, too. Guests were asked to bring books for BookPals and First Book charities to launch children on reading. I saw 10 barrels overflowing with books at various entrances to the Amphitheatre seats; $224,000 was raised as well.
Of course the genius of Jim Carrey was the topic of conversation -- also that of director Ron Howard and partner, producer Brian Grazer. Audrey Geisel, widow of Theodore "Dr. Seuss" Geisel, told me it was this trio who convinced her they were the ones to make the film. She'd nixed many offers for live-action Dr. Seuss projects.╗
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